AI image technology has come a long way lately, so we thought we'd have a little fun with it - and give you a better idea of how our shirts look when they're actually being worn.

Be assured though that our flat lay shirt images are  - and always will be - 100% authentic, photographed by a real photographer in a real studio, using the very real stock we hold here in the UK. Only images displaying our AI icon have been created using AI, generated from the original photograph.